On a daily basis, Pete works directly with high-profile individuals, emerging businesses, and senior executives at established companies to build and solidify their brands, sales forces and businesses. Recent clients include: Roche Diagnostics, G2 Investment Group, Sarah Ferguson, NFL, Ventana Medical Systems, Product of the Year USA, Preeclampsia Foundation, Ortho Clinical Diagnostics, Jack Morton Worldwide, Intendis, and Foundation for America's Blood Centers.

Pete is committed to partnering with his clients, offering a low overhead, “in the cloud” business model while providing the highest-level customer service and access to the most strategic, creative thinking and technical talent available. Pete has a strong reputation as a brand communications expert and a team leader, with 30 years of experience in the industry. Launching new ad campaigns, cable television specials, concept cars busting through volcanoes at Disney World, award-winning websites, animated film production, satellite broadcasts around the world, custom sales training for huge sales forces, arena rock concerts, intimate press conferences in hot clubs, webcasts to global audiences, road shows to major markets across America… there is not much that Pete has not experienced.

Prior to founding Alignment, Pete was Senior Vice President at one of New York's most prominent corporate event production companies, Drury Design Dynamics. During his 18-year tenure, Pete took this boutique company with under $4 million in billings and 13 employees and helped build a widely respected, full-service communications agency of over 70 employees and over $30 million in billings. Some of Pete's clients included: Johnson & Johnson, GlaxoSmithKline, JP Morgan, Volvo, Sunoco, DuPont, Genentech and Bristol-Myers Squibb.

Before joining Drury Design, Pete enjoyed great success with Imero Fiorentino Associates, world-class designers and producers of network television and special public events. During this time he secured and oversaw the production of major national meetings and special events for Michelin, American Express, Reebok, and Nabisco.

After graduating from the Park School of Communications at Ithaca College, Pete began his career at Jack Morton Worldwide, a global events company now part of the IPG Group of companies, and within 2 years became the leading business builder and sales generator in the flagship New York office. In recent years, Pete continued to provide new business development consultation services to Jack Morton.

A dedicated husband of 28 years, father of two, registered foster parent and former youth soccer coach, Pete also has a special affinity for carpentry, landscaping and gardening on his small farm in Princeton, New Jersey.

Rob is responsible for nurturing projects in development, managing day-to-day operations, successfully executing creative endeavors, and ensuring that every project is moving forward, on time and on target. Current clients include: Roche Diagnostics, Ventana Medical Systems, Product of the Year USA, Preeclampsia Foundation, Johnson & Johnson, G2 Investment Group, and Foundation for America's Blood Centers.

Rob's strength is multi-tasking, anticipating needs and leading teams in order to get the job done well. He has a great rapport with creative people, superior project management skills, and knows how to develop strategies for brand building in today's explosive digital world.

Prior to joining Alignment in 2008, Rob excelled for four years at one of New York's leading corporate event production companies Drury Design Dynamics. In the role of Program Manager, Rob helped produce live meetings and training events, serving clients such as: Johnson & Johnson, Genentech, Novartis, Cephalon, and Merck.

Rob began his career in broadcast television at the New York City-based television serial Guiding Light, where he held the position of Assistant to the Executive Producer. He later worked as an Operations Manager and Development Writer for a NYC-based documentary production company.

For the theater, he has written the published one-act play Destinations, which has been staged both domestically and abroad. His full-length comedy, Life on Mars, was produced in Nyack, NY in 2005 and again Off-Off Broadway in New York City in 2006.

Rob holds a Master's degree in Broadcasting Production, as well as a B.S. in Business Administration & Management from Boston University.